Word: dasburg
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Dates: during 1990-1999
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Other major airlines offered variations on American's plan. Delta and United adopted the basic four-fare system but said they would continue to study volume discounts for corporate and military travel. Although his airline matched American's moves, Northwest chief executive John Dasburg questioned the plan. "At first blush, this actually looks like it might end up reducing rather than raising revenues per seat mile," Dasburg said. "Price simplification has been a little like tax simplification -- it doesn't seem to work...