Word: dashboards
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...owner. "It's like a human being. I talk to my car. I greet it in the morning. 'And how are you?' I say. 'Glad to see you again.' Yes, I pet it too-just a light touch, or a stroke on the dashboard...
...combination heating-and-air-conditioning system that automatically maintains the temperature of his choice throughout the year; for another $141, his car will be upholstered in genuine leather. Continental offers individually adjustable contour seats and a powered trunk lid that is unlocked and opened with a dashboard control. More than 45% of Imperial customers order vinyl-covered roofs for an additional...
...Iacocca has one in his red Mustang. Using one on the way home makes Ford Division General Manager Donald Frey feel that he is "sitting in the middle of Carnegie Hall." The device, which Ford this week announced will be offered in most of its 1966 models: a dashboard stereotape player that will permit motorists to hear their favorite music on an 80-min.-per-tape cartridge -without interference from bumpy roads, tunnels, bridges or commercials. Price: about...
...recording, stereotape and electronics industries. The sales of stereotape cartridges-which can be easily inserted, eliminate threading and rewinding of tape-have been disappointingly low since their introduction several years ago, largely because of the lack of a standard cartridge size and speed. Ford expects to sell 100,000 dashboard stereotape players the first year, but that is just the beginning of a whole new market: other automakers are sure to join the race, and potential sales are estimated at about a million dashboard units a year...
...Lear Jet Corp., recently demonstrated it in Manhattan to 40 other recording companies in a pitch for adoption of an industry standard. On the strength of Ford orders, Lear has set up a separate division in Detroit to manufacture its tapes and cartridges. Motorola, which is building the dashboard players for Ford, is already working on the next stage of cartridge stereo-tape development: a home model that will play auto tapes. For its part, Ford will stimulate sales by selling stereotape cartridges in its dealer showrooms, featuring RCA recording artists in its ads. Perhaps the company will even send...