Word: dashed
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These days Dash spends most of his hours building up his less controversial film business. Death of a Dynasty, a hip-hop-industry spoof that Dash financed, produced and directed, will be released soon. Dash Films will shoot State Property 2, a revenge drama, in February. The pressure sometimes is evident. When Artie (Choke) Alston, a cameraman, shows Dash some backstage scenes on a laptop one recent afternoon, Dash doesn't hide his displeasure. "Everything gets done half-ass with you," he says. Choke then sits on a windowsill, staring at his feet. Dash is hard not only...
...Dash started Rocawear apparel in 1999. Sales of its jackets, sweatbands and tank tops now total about $300 million a year, making the company one of the major urban-gear brands, alongside Phat Fashions and Sean John. "I like the nylon windbreakers, the logo--Rocawear's stuff is just rugged," says Simmons. "People shouldn't be asking me about what I've taught Damon Dash. They should be asking me about what I've learned from...
...drink. Tired of seeing liquors like Allied Domecq's Courvoisier profit from mentions in songs, Roc-A-Fella partnered with William Grant & Sons, a Scottish distiller, to release Armadale, a premium vodka, last January. Armadale has already produced a $700,000 profit as well as criticism of Dash for pushing liquor to kids. Dash sees a double standard. "We're not saying kids should drink it," he says. "We're saying, 'Hey, kids, you can start a business.' Is it a negative thing when someone else starts a vodka company? As soon as hip-hop does it, there's criticism...
Aboard a private Gulfstream jet to Ronson's Pull My Hair Out video shoot in Los Angeles, Dash brushes aside the skeptics. "With Jay done, we have to take some chances, try new things," he says. His entourage surrounds him. The head of his film business peruses a script (she recommends that Dash take a pass). A marketing guy is reading Mao in the Boardroom, while two others flip through a branding book. Dash punches at his BlackBerry. "This is the smallest jet we'll ever be on," he says. True--if Roc-A-Fella sails through the rough weather...
...Keep 'em Guessing Roc-A-Fella's Damon Dash built a hip-hop music and clothing empire. Now he's moving into film and booze...