Word: dashing
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Under a blazing sun, more than 15,000 Italian servicemen swung down Rome's Via dei Fori Imperiali one morning last week in celebration of the fourth anniversary of the Italian Republic. Romans missed the dash and color traditional with Italian soldiery. The cheers which had greeted the few mounted carabinieri and their red-plumed helmets died into shocked silence when the beloved Bersaglieri (sharpshooters) rode by in halftracks instead of trotting jauntily on foot to the tune of blaring bugles. An old woman watching the parade nodded her head toward Mussolini's old balcony on the Piazza...
Schiff won the 220-yard dash in every meet this spring, as well as the 100 against Dartmouth and Yale...
Hollis also took firsts in the 220 and 880, as Gene Berkun and Tom Everhart won in fair times. Jerry Blitz, of Wigglesworth, broke the string, winning the 100-yard dash in 11.2 seconds...
...Dash of Movie Hero. Most sales promotion material emerges from the amazingly fertile brain of a short ex-lawyer and Rhodes scholar named Frank Harrold, who runs the entire sales promotion department of the Coca-Cola Export Corp. with the help of only two assistants, a few stenographers, and what amounts to a commuter's ticket on all the world's airlines. Harrold has developed a green kit containing fat instruction books, slide films, records, etc. Even a man with a stammer and an inferiority complex can become a dynamic lecturer. Sample instruction for a salesmen...
...make everybody happy, the good Coca-Cola driver-salesman must be part Boy Scout and part diplomat, with a dash of the movie hero thrown in. His supreme duty: to make friends with the dealers. His list of "do's" commands: "Look your best. Greet the Dealer. Smile . . . Show interest ... Be courteous ... Be honest . . . Keep promises. Make change . . . Thank Dealer." Of course, there are refinements of these simple tenets: "If, for example, the dealer's wife has just presented him with a new baby, the friendly salesman congratulates...