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...Fella first bounced into Dash's mind when, at age 19, he went to a birthday party for rapper Heavy D at a cousin's Manhattan nightclub. The money and beautiful women hooked him. Two years later, a local DJ introduced Dash to Brooklyn rapper Shawn (Jay-Z) Carter. They teamed up, and Dash took Jay-Z on the road, but record labels weren't interested. Frustrated, Dash kept hustling Jay-Z at clubs in order to raise the money to start his own label, named in homage to the oil barons. He eventually persuaded Priority Records to distribute...

Author: /time Magazine | Title: Entrepreneurs: Dashing Diversification | 12/8/2003 | See Source »

...Dash hears the whispers. "People are contemplating our demise," Dash tells some dozen Roc-A-Fella staff members gathered in his Broadway office. "With Jay retiring, now more than ever we are going to be critiqued on every level." Dash doesn't just moderate a meeting. Sitting at his desk, two black greyhound statues flanking him, Dash cups his hands and lectures...

Author: /time Magazine | Title: Entrepreneurs: Dashing Diversification | 12/8/2003 | See Source »

Prissy pop acts like Britney Spears and 98º are on today's syllabus. Dash wants his people to know that although Roc-A-Fella will move beyond hip-hop, the company won't lose any edge. "This pop-music thing, it's starting to bother me," he begins. "Everything that's hot, it's going pop. What sells now is this bulls___." His cell phone interrupts. Dash spends 10 minutes jousting with a colleague. "It's not my fault that your company owes me $85,000," he says. Dash flicks the phone shut and continues. "We have to come...

Author: /time Magazine | Title: Entrepreneurs: Dashing Diversification | 12/8/2003 | See Source »

Since his childhood in Harlem, Dash has brandished the idea that he would come out ahead of the game. He would sweep barbershop floors and hawk newspapers to get money so he would have the very latest Fila sneakers. And there's that action-hero name. His mother Carol Young Dash raised Damon alone and worked a couple of jobs to provide a middle-class life for her son. Her labor, and scholarship money, enabled Dash to attend Dwight, a prestigious Manhattan prep school, and later a Connecticut boarding school. "I was around kids that had country houses and cooks...

Author: /time Magazine | Title: Entrepreneurs: Dashing Diversification | 12/8/2003 | See Source »

...mother never saw him get it. An asthma attack killed her when Damon was 15. Her portrait covers his left biceps. Two years ago, tragedy struck again when his fiance, the singer Aaliyah, died in a Bahamas plane crash. Dash shocked co-workers when he strutted through the office only a week after Aaliyah's death. "Once I realized how many people depend on me at Roc-A-Fella, I knew I had to recover," he says...

Author: /time Magazine | Title: Entrepreneurs: Dashing Diversification | 12/8/2003 | See Source »

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