Word: dashings
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...Foods & Industries, wooed Mahoney away from the $160,000-a-year executive-vice-presidency of Colgate-Palmolive. A veteran of package-goods wars at Colgate, at advertising agencies (his own and Ruthrauff & Ryan) and at Good Humor Corp. (where he had been president), Mahoney, 44, proved to be a dash of effervescence. By paring administrative overhead and closing two of the company's 16 bottling plants, he cut $1,500,000 a year from operating costs. To pep up promotion, he hired two new ad agencies for soft drinks; he allocated more money to plug such profitable sidelines...
...business, people get their supplies at Belleville, five miles down the road. The population, according to Bobby's sister Judy, 20, is "about 1,000, if you count the dogs. And about 100 if you don't." The only industry is the cement plant. And the only dash of color in the grey landscape-since Bobby left-is a huge red, white and blue billboard that proudly proclaims: POINT ANNE, BIRTHPLACE OF BOBBY HULL, WORLD'S GREATEST HOCKEY PLAYER...
...Finally, a penalty shot is occasionally awarded at the referee's discretion when a player throws his stick at the puck in his defending zone or commits some other flagrant act not covered by a specific penalty. Here one man from the opposing team is given a free dash at the net from the center red line with only the goalie between him and the goal...
...dash for cover is part of every man's routine. "It's a modus vivendi," says Protestant Chaplain Ray Stubbe, 29. "The men run for shelter, but they don't cringe when they get there." Except for an occasional case of what the corpsmen call "acute environmental reaction" (shell shock), the Marines at Khe Sanh are taking their ordeal with considerable composure. Only their unwelcome bunkermates-the rats-be come frantic under fire. When the "in coming" starts, the rats race for the bunkers and wildly run up to the ceilings made of runway matting and logs...
...Bedazzled, and it's a shame. Miss Welch and her assets appear for perhaps five minutes of Bedazzled's total 107-minute screentime, and those who come just for her will be disappointed. But they will see the most irreverent picture in a long time, one executed with dash, wit, and occasional dollops of bad taste. It is, of course, funny as hell...