Word: dassault
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...country's marquee bid is an order for 126 fighter planes, worth $10 billion - the single biggest tender in the world in the past 15 years. Six companies' jets are in the running: Boeing's F/A-18 E/F Super Hornet, Dassault Aviation's Rafale, Lockheed Martin's F-16, Russia's MiG-35, Saab's JAS 39 Gripen and the Eurofighter Typhoon from EADS, a six-nation European consortium. All of them sent teams of delegates to Defexpo. They hovered around their booths, giving impromptu presentations over free cappuccino to bureaucrats, army officers and local journalists. The bid is already...
...multirole combat aircraft, a contract worth about $10 billion. The IAF has recently begun its field tests of the six finalists, who represent India's old and new allies. In the running are Russia's MiG35, Boeing's FA-18, Lockheed's F-16 and fighter jets from EADS, Dassault and Saab. This is the biggest single tender ever floated by the Indian military, and the decision will be influenced as much by geopolitics as by technical superiority. "Strategic weapons are not only about technology," says Deba Ranjan Mohanty, a defense expert at the Observer Research Foundation in New Delhi...
...Once consumers get more comfortable with 3D software, Dassault has further plans for them. It would like to funnel them to another emerging website under the 3DVIA umbrella called 3DSwym, a joint project between Dassault and Publicis, France's huge marketing/advertising concern. 3DSwym brings 3D modeling and simulations to burgeoning world of market research. Consumers can virtually test new products, packaging and store layouts. It'll enable manufacturers to let consumers help determine, say, the shape of a yogurt container or the placement of shutter button on a digital camera. Online 3D simulations can greatly reduce the amount of time...
...3DVIA is currently a free site, but eventually Dassault will look for revenue streams. It may, for instance, charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness and brand placement in some of these virtual worlds," Wilson says. It could also sell or license premium content to users...
...software to make the site a success. "It sounds very niche," he says. But even if only a small percentage of the countless millions of webizens now attracted to Web 2.0 are ready to play in a new dimension, they could still give 3DVIA a healthy user base. For Dassault, niche may be enough...