Word: dassault
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Dates: during 2000-2009
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...French company Dassault Systèmes decided to put its high-quality modeling software into the hands of consumers, says CEO Bernard Charles, to "democratize" its use. "We want to make consumers comfortable with it, and build the audience for 3D," adds Lynne Wilson, 3DVIA's general manager...
...unusual step for a company that doesn't have much contact with normal consumers. Dassault is an industry leader in powerful modeling software, used by aerospace and automotive engineers to design parts and products. Its clients include Boeing, Airbus, Daimler and Ferrari. "Its core markets are fairly static. What it's trying to do is broaden its reach and find new markets," says Adam Shepherd, an analyst with investment bank Dresdner Kleinwort. In recent years Dassault has successfully branched out to many other industries, including fashion and consumer electronics. Cutting-edge architect Frank Gehry uses Dassault software to model...
...trade surplus, France blames that slide for worsening its growing trade deficit. The consequences have been similar in both countries: as BMW warned that the 5,600 jobs it was eliminating as part of a cost-cutting plan would increase if the euro surged substantially beyond $1.50, plane maker Dassault said it might have to follow the example of other heavy manufacturers in Europe by shifting production to dollar-dominated markets to save money...
...Sarkozy's welcome of Gaddafi concerns a bigger ticket issue than human rights - arms deals worth potentially about $5.86 billion and thousands of French jobs. Gaddafi has agreed to negotiate exclusively with France for six months to buy 14 Rafale fighter jets, made by Dassault Aviation, and 35 combat and transport helicopters. For France, the deal is crucial in reviving its faltering arms industry against the United States and Russia. Six years after the first Rafale jet was built, France has yet to sell a single new fighter abroad...
...both sides hunker down in talks, the political arguments in France are unlikely to subside. Dassault's president Charles Edelstenne said yesterday that criticisms over Libya's human-rights records were irrelevant to his negotiations. "If we start to enter into that debate there wouldn't be any international trade," he said. Yet other doubts could also emerge, including the real danger of selling lethal weaponry to an uncertain ally, who has only just emerged from a very long isolation. Says Brookes: "If Libyan Rafales were to end up with a third party who used them against Western forces...