Word: data
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Dates: during 1960-1969
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Gillette Co. in Boston performs research on some 500 male employees who report to work stubble-faced every morning and subject themselves to nicks and scrapes. The experimental shaves provide the company with the kind of data that resulted in the introduction two months ago of a new blade-angle adjustment on its bestselling Techmatic Razor. To design a more comfortable and efficient shooting jacket for Olin Mathieson's Winchester-Western rifle subsidiary, Connecticut-based Dunlap & Associates, a leading industrial-consulting firm, spent months studying where existing jackets were binding and where more freedom of movement was required...
...Faculty vote approving the final section of Dunlop's report would be a mandate increasing the already enormous power of the Dean of the Faculty. It would encourage him to set up new administrative apparatus that would accumulate data on departmental costs, to take a bigger role in allocating new professorships, and to call on the carpet those departments that make economically unsound policy decisions...
...Bureau of the Census, which fans out across the land every ten years to poll every living American, may well be the biggest official collector of statistics in the world. But a family-owned firm, R. L. Polk & Co. of Detroit, probably stands as the No. 1 private data gathering outfit. It regularly touches the lives of some 100 million Americans-even if only a small fraction of them know the company by name...
Gardner is constantly on the lookout for new uses of the data already in the computers' memory drums. A service called Gasoline Profit Index, for example, helps oil companies find locations for service stations by providing a block-by-block profile of any neighborhood in any U.S. city: how many cars are owned there, what makes and vintage, by men or women, of what age. Since Cadillacs use more gasoline than Falcons, and eight-cylinder engines more than six-cylinders, since women do not drive as much as men, it is possible to estimate down to the number...
...most ambitious Polk project, sociological profiles of entire cities, was started four years ago. After last year's Detroit riots, for example, Polk supplied the National Advisory Commission on Civil Disorders with data about the 12th Street area, a focal point of the upheaval. Polk was able to report, among other things, that in each block along 12th Street there were 26 or more households headed by a woman, a fact that suggested many broken homes. Now, Polk has contracts with ten cities, from Pittsburgh to Asheville, N.C., to supply urban statistical data. Since it already has most...