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There's pretty good evidence that what you need to do is to build up an emotional pathway of empathy in the brain. You can do that through a story. Once that pathway is cleared, then it will put up with a certain amount of statistics and data and information. That's why I try to find just the most compelling story I can and write it in a way that if someone will only read just the first half-sentence, they'll keep going. If they begin to feel some compassion, then one can lay out the larger picture...
What’s more, meteorology is necessarily an imperfect science. If it were possible to know the current conditions in every cubic centimeter of the atmosphere at any given time, meteorologists would be able to predict the weather months in advance with perfect accuracy. However, that wealth of data is just not realistic, and so, like the rest of us, weathermen do the best they can with what they have. Considering that a microscopic shift in wind direction—in the right context—can drastically change the conditions we experience on the ground, we should instead...
...direst possible scenario also tends to be the most sensationalistic one—and, again, sometimes this is a purposeful manipulation of the data. The commercialization of weather-forecasting agencies may be leading some meteorologists to intentionally gussy up their forecasts to be more exciting—therefore driving more traffic to their website. These trends are deplorable, and we blame both the weather companies and the overeager public for taking the neutrality out of yet another science...
...number of undergraduate students seeking treatment for alcohol intoxication or poisoning at University Health Services is likely to rise for the second straight academic year, according to data provided by the Office of Alcohol and Other Drug Services...
...analyzing urine samples taken from American cyclist Floyd Landis that year. Those samples had already tested positive for testosterone doping; as a result, Landis was stripped of his Tour de France crown. But the hackers accessing the lab's computers falsified files linked to Landis' case. The altered data were then circulated as evidence that the lab's work was so sloppy it shouldn't be trusted as proof against Landis. To no avail: he was eventually banned from the sport for two years. Now, a local magistrate has issued a warrant for Landis' arrest - should he set foot...