Word: dataquest
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Dates: during 1990-1999
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...what a lovely war it will be! Market researcher Dataquest estimates that global sales of mobile phones, already astounding most analysts, will soar from 100 million handsets annually in 1997 to 360 million a year by 2002. Of that number, 15% to 20% are expected to be so-called smart phones that can handle data as well as voice traffic, a market that will rival today's volume of PC sales. "I foresee an absolutely huge future for the pretty amazing new stuff that's going to be added to the mobile phone," says Martin Heath, a telecommunications specialist...
...otherwise known as Windows 98 officially went on sale at midnight, and despite the cloud of lawsuits peskily buzzing around, it looks as if Microsoft will once again be crying all the way to the bank. Despite Win98's mixed reviews, the early projections from industry analyst Dataquest say that it will account for 51 percent of all operating systems shipped on new PCs this year. Obviously, that will go up even more next year...
...news is for stores such as CompUSA, which are hoping to make a buck from the upgrade market. Dataquest estimates that Microsoft will move a modest 5.5 million of the upgrade packages; most people who have Windows 95 plan to stick with it for now. As usual with a a major Microsoft release, computer stores are hoping for a ripple effect, where customers buying Win98 will throw in extra bits of hardware or software that's billed as working especially well with Windows 98. CompUSA even had mimes at its Manhattan store at midnight attempting to entice cultured shoppers. Maybe...
...targeting Palm's turf, Microsoft has introduced a new version of its condensed Windows CE operating system and enlisted a phalanx of manufacturing partners that plan to launch WinCE-based challengers against the Pilot in the coming months. "This is when the marketing battle begins," says Dataquest analyst Mike McGuire, who sees handhelds growing into a $2.7 billion business...
...customers have grown from zero to 5.8 million. And as cable and broadcasters start to roll out high-resolution programming in the next few years, more viewers will find a reason to be immersed in a movie-theater environment. "The future of home theater is in digital TV," says Dataquest analyst Jonathan Cassell. At the same time, DVD, the next-generation successor to videotapes and CDs that is hitting the market, promises superior audiovisual quality. The final touch: futuristic flat-panel TVs that hang as elegantly on a wall as a Renoir...