Word: dataquest
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...some two dozen firms sold 724,000 personal computers for $1.8 billion. The following year 20 more companies joined the stampede, including giant IBM, and sales doubled to 1.4 million units at just under $3 billion. When the final figures are in for 1982, according to Dataquest, a California research firm, more than 100 companies will probably have sold 2.8 million units for $4.9 billion...
There is much talk of a coming shakeout, and California Consultant David E. Gold predicts that perhaps no more than a dozen vendors will survive the next five years At the moment, Dataquest estimates that Texas Instruments leads the low-price parade with a 35% share of the market in computers selling for less than $ 1 000 Next come Timex (26%), Commodore (15%) and Atari (13%). In the race among machines priced between $1,000 and $5 000, Apple still commands 26%, followed by IBM (17%) and Tandy/Radio Shack (10%). But IBM, which has dominated the mainframe computer market...
...computer firms, though, should not forget how they lost their dominant position in the Japanese market. As recently as 1979, U.S. companies controlled some 90% of personal computer sales in Japan. Their market share is now about 20%. Says David Crockett of Dataquest, a California-based firm that monitors the industry: "The U.S. companies don't seem to be doing their homework the way the Japanese are. The Americans feel they know the answers. It's an extremely serious situation." A little more than a decade ago, many U.S. executives in the automobile and consumer electronics industries dismissed...