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...date, the television industry has used passive viewership as the measure of a television show or network's success. Given our divided attention and the potential to create highly interactive programming, perhaps passive viewership is outdated - Internet stats related to television content gives us an idea as to how engaged we are with what is on TV. And this kind of interaction doesn't always have to involve reality shows, or the Internet for that matter. In a different study conducted by Solutions Research Group, 34% of viewers between the ages of 12-34 were text messaging...

Author: /time Magazine | Title: The Television-Internet Connection | 10/11/2007 | See Source »

...That window is quickly closing. Since the ARJ21 project was announced, both Bombardier and Embraer have launched models that will rival it. To date, Embraer alone has already sold 127 of its 50- to 100-seat aircraft to Chinese airlines. Manufacturers in Japan and Russia also plan to field brand-new regional jets within the next three to five years. With the ARJ21's maiden flight set for next year, "China has a head start," says George Haley, head of the Center for International Industry Competitiveness at the University of New Haven in Connecticut. "But it won't last long...

Author: /time Magazine | Title: Eyes on the Skies | 10/11/2007 | See Source »

Within hours of leaving the body, the research showed, a unit of blood loses up to 70% of its NO; by the time the blood reaches its "use by" expiration date 42 days later, the gas is almost nonexistent. "The reality is, we are giving patients blood that cannot deliver oxygen properly," says Stamler...

Author: /time Magazine | Title: The Problem with Transfusions | 10/11/2007 | See Source »

House: Lowell. Concentration: Psychology. Hometown: San Angelo, Texas. Ideal Date: Coffee and adventure. Best way for a guy/girl to get your attention: Be bold. Like, punch-me-in-the-face bold. Where to find you on a Saturday night: Out. Possibly Blackout. First thing you notice about a guy/girl: That depends. Is it a guy or a girl? Your best pick-up line: Pick a number between 1 and 10...You lose! Take off your clothes. Best or worst lie you’ve ever told: I’m straight. Something you’ve always wanted to tell...

Author: NO WRITER ATTRIBUTED | Title: Scoped! | 10/10/2007 | See Source »

...they're smart, they'll steal a lot of it," says Linda McMahon, Vince's wife and business partner. "We're putting a brand-new product out. If a guy gets his tooth knocked out, you're going to see it." Those two must have had some first date...

Author: /time Magazine | Title: Flashback: XFL's Fast-Mouth Football | 10/10/2007 | See Source »

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