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...deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com. "That's exciting for people." A marketing exec from a rival studio acknowledges...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...universal fan base, now encouraged by the pressure of a deadline. Sony made a hard push for advance ticket sales over and above what most movies command, with the same thrust and hype that live-concert sales get. The result has been impressive: since the Sept. 27 on-sale date, there have been reports of 1,600 advance sellouts. "This is a movie that's tailormade for advance ticketing," says Paul Dergarabedian, a box-office analyst for Hollywood.com. "People want to have peace of mind that they will not be turned away." The question remains, though, whether an audience exists...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...hosting a Halloween-themed launch party for the blog on Friday at 4-5:30 p.m. in Ticknor Lounge. The raffle includes a date with Andrea...

Author: By Bonnie J. Kavoussi | Title: UC Meetings on Blog and Video, Coming to a Computer Near You | 10/27/2009 | See Source »

...June 25, Michael Jackson's longtime collaborator Kenny Ortega had little time to comprehend his friend's death, let alone grieve over it. Hollywood's hottest choreographer-director went from preparing Jackson's 50-date London concert series to setting the paces of the pop icon's star-studded memorial to directing the behind-the-scenes film of Jackson's rehearsals for the ill-fated tour. This Is It opens on Oct. 28 for a limited two-week run with a simultaneous premiere in 15 cities around the world. Ortega spoke to TIME about the film, which he calls...

Author: /time Magazine | Title: Director Kenny Ortega on Michael Jackson's Film | 10/26/2009 | See Source »

...Department of Justice (DOJ) after Sept. 11, according to an audit of explosives investigations that was released on Friday by the DOJ's Office of the Inspector General. Acrimony between the agencies has been common knowledge for years, but the report represents the most comprehensive public accounting to date...

Author: /time Magazine | Title: It's Official: The ATF and FBI Don't Get Along | 10/24/2009 | See Source »

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