Word: datsun
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Dates: during 1960-1969
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Trouble for Detroit. Nearly one-third of Japan's auto exports is sold in the U.S., where Toyota Motor Co.'s Corona and Nissan Motor Co.'s Datsun, both priced below $2,000, are now familiar sights. Last year, 110,000 Japanese cars-more than twice as many as in 1967-went to American buyers. Now two more manufacturers have entered the U.S. market. Fuji Heavy Industries is offering its low-priced $1,300 Subaru, and Honda, already known for its motorcycles, is pushing a $1,400 minicar. A third manufacturer, Toyo Kogyo, expects to make...
...throws a private golf tournament for 40 or so friends at a local country club. The ground rules require that every player have a drink before playing each hole, and limousines are provided so that nobody has to drive home. Last year, what with the grand prize of a Datsun convertible and all, the tab ran to $10,000. All things considered, old Jimmy has turned out to have a pretty good follow-up act after...
Leading the Japanese from the No. 12 slot was Hitachi Ltd., a manufacturer of many types of machinery, notably atomic power plants. With 1967 sales of $1.7 billion, Hitachi was up from last year's No. 18 place on the list. Nissan Motor Co., maker of Datsun cars, whose sales were $1.27 billion, shot up from 42nd to 25th place, followed by Toyota Motor Co. ($1.26 billion), which was up from 40th to 28th...
...worst hazard turned out to be people. Natives in Tanzania amused themselves by laying logs across the road. In Kenya, two natives hurled a rock through the windscreen of Kenyan John Greenly's Datsun, knocking him unconscious. By rally's end, only 49 out of the 91 cars were still running, and two dozen drivers were nursing injuries. The winning car: a French Peugeot 404 driven by two Tanzanians, Bert Shankland and Chris Roth well. Said Shankland, with masterly understatement: "We didn't do it for the money-we did it for the excitement...
...were flops. Now, says Kawamata, we do not "take second place to any make." Japan last year sold 266,000 cars and trucks from Kenya to South Korea. Best customer: the U.S., especially the West Coast, where Toyota's $2,000 Corona and Nissan's $2,300 Datsun are among the new rages on the road...