Word: datsun
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Dates: during 1980-1989
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QUALITY. Two decades ago the words Made in Japan were synonymous with shoddy workmanship, and Japanese products were marketed mainly in 5? and 10? stores. Yet today firms like Sony and Datsun sell their products principally on the basis of high standards. Says Masao Kanamori, president of Mitsubishi Heavy Industries: "The existence of our company would be impossible if we failed to reassess our performance in quality, production and cost...
Early Arrivals Chuck Cornell and Don Van Dyke head out across the ice in Chuck's old Datsun pickup. They drive for about five miles, seeking a quiet spot where the fishing won't be interrupted by the noise and clatter of passing snowmobiles. As usual they have chains on their tires. As usual the pickup's doors are flung wide open-so they can bail out at the first sign of the ice breaking up. Last year Don slipped on the ice and fractured his skull, but it does not bother him. Soon they wrestle Chuck...
Next morning the wind changes. The temperature drops. The fractured ice pack begins to knit together again. If that freezing north wind keeps blowing the lake may harden up enough for Chuck to get out on the ice again and drive his Datsun pickup back to shore. Chief Verb thinks he "hasn't a hope in hell," though the cars and trucks are still on the floe...
Buyers are also shunning the Scirocco and Dasher models, which cost up to $10,000. During the past two months, Datsun and Toyota sold fewer cars than a year ago, but Honda has sold more. Imports in November accounted for an estimated 24% of the U.S. market, as compared with nearly 30% earlier this year. The continued large number of imports led the House of Representatives last week to authorize the President to negotiate curbs on Japanese autos...
...U.A.W.'s efforts paid off last week in New Jersey. When the state's purchase and property division decided to buy 450 Datsun 210s because they were $700 per car cheaper than comparable American cars, autoworkers immediately strung picket lines around the statehouse in Trenton and demanded that the deal be quashed. On the second day of the protest, both houses of the legislature unanimously passed a hastily drafted bill to prohibit the state from buying any cars not assembled...