Word: datsun
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Dates: during 1980-1989
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...efficient cars of the future. During that period, they will be hard-pressed to satisfy the demand for small cars, and the gap will be filled by imported autos, especially from Japan. Already, foreign-made cars have captured as much as 30% of the U.S. market, and Toyota and Datsun now rank right behind GM and Ford as the world's largest auto producers. To win buyers back it will take superior products and strong selling techniques. Otherwise there will be a lasting reduction in U.S. auto production, which would have far-reaching implications for the whole U.S. economy...
...important to them, to their union, to their families and to their nation. Worker alienation is almost unheard of, and sabotage is unknown. Coke bottles do not rattle in the doors of Toyotas as they sometimes do in Detroit products; a handful of nuts does not clang inside a Datsun wheel cover; keys do not break in the locks. There are no Monday Hondas or Datsuns...
...improve the product. The rewards for usable ideas are mostly psychological. Unlike General Motors' high-paying suggestion program, which offers employees up to $10,000 for useful innovations, a Japanese firm's award of $600 for a patentable idea is considered generous. At Nissan, maker of Datsun, an original proposal is usually rewarded with a ballpoint pen or a company button. From the president on down, nobody is too proud to wear the nondescript gray company smock or a lapel pin with the corporate emblem...
...Carter limits Japanese auto imports, my Datsun and I are moving to Canada...
...ones. The President firmly ruled out restrictions on Japanese imports, saying that controls would force consumers to buy the inefficient gas guzzlers they do not want. Both Carter and industry officials would like the Japanese to construct assembly plants here, and last week Nissan Motor, which makes the Datsun, announced plans for a new $300 million truck plant to be built in either the Great Lakes region or the Southeastern U.S. Honda will begin construction of an auto plant by the end of 1980 next door to its Marysville, Ohio, motorcycle facility...