Word: datsun
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...sign that labor leaders' clout with their membership is waning - an ominous portent for next year's heavy calendar of union bargaining. The VW strike is also unsettling other foreign firms that are thinking of starting plants in the U.S., notably Japan's automaking Toyota, Nissan (Datsun) and Honda. Says one Japanese automan: "If U.S. workers ask to get even with General Motors and Ford right away, I'm afraid no company will come here...
...Kawasaki cycles and buy so little in return, the Japanese alone account for 40% of the nation's appalling trade deficit, which this year will rocket to a record $33 billion. In response to repeated American pleas for easier access to markets in the land of Hitachi and Datsun, the Japanese reply reproachfully: "But we are ready and eager to buy your goods. It is your fault for making no effort to sell to us." Last week a group of 100 U.S. businessmen, headed by Texas Instruments Chairman Mark Shepherd and accompanied by Commerce Secretary Juanita Kreps and Assistant...
...wintuition." But there is a lot of work and considerable technique involved. Take the copy that recently won her the Florida Championship in the Clarion Master Modulator contest, with prizes including a CB radio and antenna, plus a chance to compete for the grand prize of a Datsun 280Z, a $5,000 personal appearance contract and an all-expenses-paid vacation for two in London. Sample: "Amigo, knock the slack out, turn on your ears to the 40-channel maximum, legal power ... Stop walkin' the dog, gettin' bad scenes, signal dropout and bleedovers. Why be a tweakie...
...Toyota, Datsun and Volkswagen all raised prices last month by 3.9% to 5.4%; about the same time, Ford Motor Co. lifted prices on three of its smaller models...
...Chrysler hopes that brisk orders will make up for a turndown in sales for its compact Aspen and Volare models. At 30 m.p.g., the Omni and Horizon exceed federal fuel economy standards for 1985, thus putting Chrysler in a good position for taking direct aim at Japanese competition (Toyota, Datsun) and Volkswagen's Rabbit, which will begin rolling off a VW-built assembly line in Pennsylvania in April...