Word: datsun
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...impress Government policymakers. They have doubted that Detroit could respond quickly to public clamor for low-cost transportation, but the Chevette was rushed into production in just 18 months. It will go on sale next month, with the initial marketing effort in cities that have been strongholds for Datsun (now the No. 1 selling import) and Volkswagen. GM's main target city: Los Angeles, where 49% of all new cars sold in August were built overseas. During the next twelve months, GM hopes to sell about 275,000 Chevettes, enough to help reduce imports' share...
...American cars above those of competing foreign models, and no U.S. automaker can match the gas-mileage claims of some of the imports: 38 m.p.g. for the Volkswagen Rabbit, 39 m.p.g. for the Japanese Honda Civic. Those cars are in the forefront of the import surge, along with Fiat, Datsun, Toyota and British Leyland's Marina. Says Honda's U.S. sales manager, Cliff Schmillen: "There seems to have been a change in people's thinking. It has sunk in that energy shortages and high gasoline prices will be with them for the rest of their lifetime." Johnie...
...free trade?" Leonard Woodcock, president of the United Automobile Workers, is trying to document a suspicion that the Rabbit, at a U.S. sticker price of $2,999, is being sold below cost, which would be grounds for a "dumping" complaint to the Treasury Depart ment. Robert Link, a Datsun executive, says nervously that "we don't really want to sell less, but we sure wish Detroit would sell more," thus taking the spotlight off the importers' prowess...
...working on plans to shrink the size and weight of their models, while keeping the interiors as roomy as ever. Engines will be smaller, less powerful and more lean on fuel. The most gas-stingy cars on the U.S. market are imports: the Japanese Honda Civic and the Datsun B-210, which get 39 m.p.g. More light-weight metals will be used. Tires will be smaller, and front ends may be built of plastic. The myriad models that now confuse all but the most ardent car buff will be drastically trimmed-at a substantial savings in production costs. Major model...
...year later, the Japan Foundation--an organization sponsored by the Japanese government--announced it would donate $10 million to American universities, one-tenth of which was presented to Harvard by Prime Minister Kakuei Tanaka on January 16, 1974, Toyota joined with Nissan Motor Co. Ltd.--the manufacturer of Datsun cars and trucks--in giving the institute an additional million dollars aimed at construction of a new building near the Yenching Library. This was the largest donation ever made by a Japanese firm to an American university...