Word: datsun
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...launched an energetic sales campaign in the U.S. Since 1970, the number of Fiats sold in the American market has doubled, to nearly 60,000 last year. For the first eleven months of 1972, Fiat was the fourth-largest-selling independent import in the nation, after Volkswagen, Toyota and Datsun...
...circus, but the total tableau is strictly from The Bronx. It invariably happens late in the ball game. The starting pitcher is tired, the home team's lead is threatened, and help is needed. The gate in Yankee Stadium's right-centerfield fence swings open and a Datsun painted in pinstripes taxis a relief pitcher toward the diamond. Eyes strain to see who is inside the car, voices murmur, hopes rise. The car stops, the stadium organist sweeps into the regal strains of Pomp and Circumstance, and the crowd exults. Out steps Albert Walter ("Sparky") Lyle. He sheds...
...keenly competitive auto business, where advertising hyperbole often spouts like steam from a cracked radiator, the latest Datsun promotion offers a soothing change. It is a coolly understated print and broadcast campaign aimed at improving the environment and showing critics that automakers do care about ecology, as well as boosting sales. In one television commercial, Nature Photographer Ansel Adams strolls through a woodland scene, stresses the need to save the nation's forests and asks viewers to "Drive a Datsun, plant a tree...
That is the campaign's theme. The promotion calls for the U.S. subsidiary of Japan's Nissan Motor Co. Ltd., which makes Datsuns, to pay for a tree seedling to be planted by the U.S. Forest Service in the name of anyone who test-drives a Datsun up to Oct. 15. So far, company officials report, public response has been enthusiastic, although it is too early to tell how many nature lovers will be prompted to buy as well as test-drive Datsuns...
...soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much in its compact as Maverick, Toyota or Datsun. The idea is infectious. Lincoln Continental commercials refer only to "that other American luxury car," but the ad agency, Kenyon & Eckhardt, is studying the possibility of naming Cadillac. Says K. & E. Chairman Stanley Tannenbaum of name naming: "If that's consumerism, I love...