Word: datsun
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...youngest Muskie coordinator in Florida (the oldest of the six is only 27), Howell works his territory at a frenetic and heady pace. Up every morning at 7, he wolfs down a doughnut and coffee in his Datsun as he sets out to proselytize for Muskie. "My job," Howell says, "is to put together the organization...
...foreign cars and Christmas supplies of everything from toys to tree ornaments, which dealers can now sell at prefreeze prices. Even so, the main worry is about dwindling inventories. "Some of our dealers are faced with taking on a second line of products like lawnmowers or tractors," says Datsun Distributor Karl Henning. "You can't keep the store open without any beans on the shelf...
...momentary result of Nixon's announcement was to fire up foreign-car sales. Customers poured into the showrooms of Toyota, Volkswagen and other import dealers, quickly buying models that would soon become relatively more expensive. "People were still shopping at 11 o'clock at night," said suburban St. Louis Datsun Dealer Ed DeBrecht. Dealers of U.S. cars, on the other hand, were left wondering how to get rid of a huge inventory of 1,900,000 '71 model cars. With prices on the '72 models expected to be almost identical (less excise), the soon-to-be-outdated '71s went begging...
...made a mockery of the yen's official value of little more than a fourth of a U.S. cent. The Japanese are understandably pleased with this situation, but their trading partners are furious. An undervalued currency gives Japanese goods an exaggerated price advantage in foreign markets; Toyota and Datsun cars, Nikon cameras and Sony TVs, for example, all cost less in the U.S. than they would if the yen had a higher dollar value. Last month's international monetary crisis strengthened this Japanese advantage by triggering increases in the values of several European currencies, notably the West German...
...Tokyo's wartime conqueror turned No. 1 trading partner (see Symposium, page 90). Fully 30% of Japan's exports go to the U.S. As recently as 1964, Japan bought more than it sold in U.S. trade. Since then, the popularity of Sony TVs, Nikon cameras, Panasonic radios, Toyota and Datsun cars, and Honda and Yamaha motorbikes has turned the picture upside down. Materials-short Japan is a big and growing consumer of American coal, lumber and even soybeans, but in each of the past three years its sales to the U.S. have exceeded its purchases by more than $1 billion...