Word: datsun
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Peasants waving black-and-red Haitian flags poured into town on trucks of every vintage. Saucy Datsun minibuses scooted around the Caribbean capital picking up the faithful and depositing them at the palace gate...
...sales of American-made cars jumped to an imposing 16% above a year earlier-but import sales leaped by a startling 26%. Japanese makers are posting the largest gains. Toyota's U.S. sales in January almost doubled from the level of the previous year, to 20,016 cars; Datsun's almost tripled...
Foreign automen insist that they will withstand the challenge. G.M. and Ford each hope to sell 400,000 of their minicars during the new model year. Volkswagen predicts that its sales will rise by 12% to 600,000, and Japan's Toyota and Datsun expect to sell a combined total of 250,000 cars to U.S. customers. Unless the market for subcompacts expands faster than most analysts anticipate, somebody is likely to be disappointed...
...suppose the clearest memory I shall retain of the New Japan will always be the matronly housewife I spotted one day, dressed in the traditional manner, with lacquered hair and brightly colored obi around her waist, lighting a cigarette from the dash of her new Datsun sports car. Such scenes are common, even in the country, and make life here that much more interesting for the foreign guest...
Trouble for Detroit. Nearly one-third of Japan's auto exports is sold in the U.S., where Toyota Motor Co.'s Corona and Nissan Motor Co.'s Datsun, both priced below $2,000, are now familiar sights. Last year, 110,000 Japanese cars-more than twice as many as in 1967-went to American buyers. Now two more manufacturers have entered the U.S. market. Fuji Heavy Industries is offering its low-priced $1,300 Subaru, and Honda, already known for its motorcycles, is pushing a $1,400 minicar. A third manufacturer, Toyo Kogyo, expects to make...