Word: datsun
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...fountain pen so good that it will inspire awe. Even Japan's Imperial House is now being dragged into industrial promotion, though as yet His Majesty the Son of Heaven is sacrosanct. Latest pictures show the Divine Emperor's popular brother Prince Chichibu seated grinning in a Datsun (see cut). Screams a recent Datsun advertisement: "FIRST NO LAST." This peculiar sales argument is stated more fully thus: FIRST Motor Car Produced in Japan In Performance and Quality In Public Favor...
...Datsun advertisements the happy passengers are whites, even when the entire text is in Japanese. Prices f.o.b. Yokohama: Roadster, Yen 1,775 ($514.75); Phaeton, Yen 1,850 ($536.50) ; Sedan, Yen 1,975 ($572.75).* Advertised mileage: 50 per gallon. Speed: 45 m.p.h. Rueful Manhattan executives of Mitsubishi admit that there is not a single Datsun in North America (Chile has many), offer eagerly to supply a sedan (considered their swankiest model) for $660 at Mitsubishi Co. Ltd., No. 120 Broadway...