Word: datsun
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Japan's Nissan Motor Co., Ltd. last year sold 1.5 million cars and trucks in 130 countries under the name Datsun. Now, in a move that has stunned its dealers around the world, the company has decided to phase out the Datsun nameplate by the end of 1983 as part of the company's 50th anniversary celebration. After that, Datsun cars will be called Nissan, just as they now are in Japan...
...down/ Let's start livin' our dream/ Make the whole world our town." Royal Crown Cola suggested that "me"-decade selfishness was really an aristocratic demand for perfection: "What's good enough for other folks/ Ain't good enough for/ Me and my RC." Datsun started capitalizing in 1977 on the American obsession with Japan's supposed workaholism and business acumen via "Datsun, We Are Driven." Ford appealed to the old can-do spirit with "We Make the Impossible Possible...
...recently caught one man near an expressway ramp cutting up a fallen pole with a blowtorch and loading the pieces onto a pickup truck. An even bolder thief was caught at 4 a.m. by Highway Patrol Corporal Edward Fletcher with an intact pole strapped to the side of a Datsun. "It wouldn't take a great police mind to figure out that one," said Fletcher...
...Toyota, Datsun and Honda spell relief for many American families, they spell crisis for the Big Three U.S. automobile manufacturers. The Chrysler Corporation's crippling drop in sales has turned it into a ward of the government, while Ford's and General Motors' record sales drops have left the two companies begging for help in protecting against a further Japanese on-slaught. Detroit has recently requested that the government help limit imports, so that it can recoup sales and build a base for developing new car lines to compete with its formidable opposition. In response, the Reagan administration has reported...
Investment is also directed at constantly modernizing on-line manufacturing techniques. The results are obvious: at Nissan's highly automated assembly plant, 35 workers now aided by industrial robots produce 350 Datsun car bodies every eight hours, seven times the productivity rate of competing U.S. automakers...