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Members of the Vice Presidents family are nabbing government promotions and book deals. No one is screaming nepotism, since they are all Beltway veterans and many had promising careers in government before Cheney began his first term. His wife had just written a new book, daughter Elizabeth and her husband were successful lawyers, and Mary worked in public relations. But there's no doubt his re-election has been good for the family. --By Nadia Mustafa...
...SECOND DAUGHTER One of her father's top campaign aides, Mary Cheney, 36, recently signed a $1 million book deal with Bush strategist Mary Matalin's new Simon & Schuster imprint
...Nemeth's booming new business, Petlane. Nemeth, 57, founded the direct-marketing company last year, and the "pawty" (her term) is the same kind of coffee-time shindig that propelled her first direct-sales company, Discovery Toys, to success. She says this time around, she was inspired by her daughter's Cavalier King Charles spaniel to provide toys for "the dearest thing on four legs." The cutesy get-togethers are already translating into solid sales. Nemeth, who started Petlane from her home in Lafayette, Calif., says she expects the pet-products company to reach $1 million in sales this year...
Nemeth is no stranger to success in direct sales. Inspired in 1978 to find stimulating toys for her daughter Tara, the former day-care-center director built Discovery Toys, an educational-toy company, from a $5,000 garage-warehouse operation into an international 40,000-employee direct-sales company with $100 million in revenues by 1997--the year she sold it to Avon...
...seat belts for their dogs. "At 30 m.p.h., a 35-lb. dog is over 1,100 lbs. of force," she says. Her cause has managed to change things behind the scenes of the pet- adoption cable-TV show Who Gets the Dog. While watching one episode, Harley, 4, the daughter of Randa Boyer, one of Petlane's star pet advisers, saw a family drive away with its new pooch and yelled, "That dog has no seat belt!" Boyer contacted the show's vet, Dean Graulich, who now offers pet seat belts at his hospital in Malibu, Calif. Nemeth's response...