Word: dave
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Dates: during 1930-1939
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David A. Smart is a onetime stenographer who in 1937 exulted: "Why didn't somebody tell me about this publishing game before? It's a cinch." Dave Smart had twice hit the jackpot: with Apparel Arts, a men's fashion magazine which began paying off soon after he started it in 1931, and Esquire, which, started in 1933, became a hit overnight. Esquire's Editor Arnold Gingrich packed it full of cheaply bought stories by big-name authors and flashy risque color cartoons, made it the greatest smoking-room magazine of all time. Circulation zoomed until...
...copies a month. In April 1938, Messrs. Smart, Gingrich and Weintraub tried again with Ken, and Ken folded last month (TIME, July 10). Meanwhile, Esquire was having its own troubles. By last June its advertising guarantee had been cut to 450,000 and Esquire had trouble meeting that. Dave Smart and his brother Alfred had sold $1,400,000 of their stock and the stock had dropped from $16 to $4 a share...
Last week Dave Smart did two things to boost the sales of his magazines: 1) he cut the price of Coronet from 35? to 25?, effective with the September issue; 2) he bought, for a reputed $11,000, the 80,000 circulation of Scribner's Magazine, which suspended publication last May (TIME...
...while the TVA fight was on: a $4,000,000 steam power plant in Mobile. At the same time C. & S. announced that $12,000,000 more would be spent later in plant expansions in Michigan, Indiana, Illinois and Ohio. A day later came another proof that Dave Lilienthal and Wendell Willkie were beginning to work together. TVA and Commonwealth & Southern signed a ten-year contract under which Alabama Power Co. will buy about $100,000 of TVA hydroelectric power a month for distribution over its private transmission lines...
...pets, who held Studio 36 against all comers for the rest of the night. A guest rooster flew off during a rooftop show, turned up later in the Tenderloin. Only this month, while Mrs. Eleanor Roosevelt was guest master of ceremonies in the absence of the Lobby?, Founder Dave Elman, a visiting porcupine wrapped himself around a microphone, cut the show off the air for a half-minute. But none of these little mishaps had any serious aftermath...