Word: daved
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Betting big on one athlete is risky, so companies have learned to diversify their superstar portfolios "like any good financial planner," says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "Nobody wants to be left hanging with the next Dan and Dave," he says of Reebok's infamous $25 million ad campaign for Barcelona in 1992, which played up the rivalry between decathletes Dan O'Brien and Dave Johnson. After six months of hype, Reebok yanked the ads within minutes of O'Brien's failing to qualify for the Olympic team...
These musicians say they're angry Americans too--just at the guy running the place. This October an A-list collection of artists, including BRUCE SPRINGSTEEN, the DAVE MATTHEWS BAND, BONNIE RAITT, the DIXIE CHICKS and PEARL JAM will kick off Vote for Change, a 34-city tour to help the liberal group America Coming Together unseat President Bush in November. "I'm afraid of the attitude of the people in the White House right now," says Matthews. "This is the most important election of my lifetime, and if I don't say anything, it will sit badly...
...each to see a new Tom Cruise movie, only to get David Hasselhoff as the star instead, angrily rushed the box office to demand full refunds. The studio admitted saving millions with the celluloid bait-and-switch but denied shortchanging customers. "Hey, guy," noted a senior executive, "Tom and Dave are both adult male Americans with all their limbs and faculties intact. Both of 'em can talk and kiss and land a punch, am I right? Let's not split hairs!" And, he pointed out, the movie was two hours long and in surround sound and Technicolor, hallmarks...
...book is affably illustrated by graphic novelist Kyle Baker. The comixcenti may sniff at its simple layout, but neophytes will appreciate its readability. And though it lacks the racial zings of, say, Dave Chappelle, it manages to land some clever social jabs. Hollywood is unlikely to have told this tale with more punch--if it told...
Sapphire, billed as the world's largest strip club at a cavernous 71,000 sq. ft., opened two years ago with a party attended by Rachel Hunter, Carmen Electra, Dave Navarro and Tommy Lee. It used to be a mega-gym with a regulation basketball court until the owners decided to turn it into a club. "In real estate, the land goes to the highest and best use," explains co-owner Peter Feinstein. Now instead of collecting gym fees, he charges women $60 to $100 a night to sell $20 lap dances, along with the more profitable revenue stream from...