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...David Kistner's midcareer switch to green cleaning was prompted by another life-changing experience: having kids. In 2002, Kistner was working as a consultant in the aviation industry and his wife Effie was expecting their first child. (They ended up having twin boys.) The baby books he devoured contained a fact that caught his attention: pregnant women and infants should avoid dry cleaning because of the toxic chemicals used in the process. When he had trouble finding a greener cleaner in New York City, Kistner had an epiphany - he'd start his own. The result is Green Apple Cleaners...

Author: /time Magazine | Title: Guilt-Free Laundry | 11/23/2009 | See Source »

Among the most popular one-off videos to be tapped for YouTube partnership is the clip David DeVore posted in January of his 7-year-old son acting loopy from the effects of dental anesthetic. By March, the Orlando, Fla., real estate agent says, he had copyrighted the David After Dentist video, protecting his son's image and his family's burgeoning online income from the video, which has been viewed more than 33 million times. Through YouTube ads and merchandising, the DeVores have made more than...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

...cockatoo, whose Backstreet Boys dance has been seen nearly 3.3 million times. The former molecular biologist in Dyer, Ind., chooses shows for her bird carefully and has drafted legal agreements to make sure he'll be portrayed in a positive light. But despite appearances on The Late Show with David Letterman and Good Morning America, she says viral videos aren't a sure ticket to the good life. "People think my life is glamorous, but I still spend a lot of my time scrubbing birdcages," Schulz says. "There's just a lot of work...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

Quest can fly above that storm. David Voetmann, along with aircraft designer Tom Hamilton, hatched the idea for the company in 1998. A former pilot who flew relief and medical-evacuation missions for a host of organizations in Africa, Voetmann realized in the '80s that someone had to develop a new bush utility plane, since refurbishing engines of old models like the Beaver was no longer cost-efficient. So he partnered with Hamilton and began tapping on the doors of nontraditional investors: missionary-aviation organizations. His hope was that they would provide seed money in exchange for Kodiaks at cost...

Author: /time Magazine | Title: A Turboprop Built for Trouble | 11/23/2009 | See Source »

...David Sweet, BUDA, TEXAS...

Author: /time Magazine | Title: Inbox | 11/23/2009 | See Source »

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