Word: davidson
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Dates: during 2000-2009
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...York's Long Island, wondered what they still had in common. She had a corporate career in banking; he owned a roofing business. "We were going in different directions," she says. Then, five years ago, Lynn encouraged her husband to plunk down $18,000 on a Harley-Davidson Road King Classic. Without hesitation, Lynn jumped on the back. After a while, she opted for her own machine...
Remember the midlife-crisis motorcycle: a graying guy brags that he traded in his wife for a Harley-Davidson? That's a bit overblown--or, at least, an exception to the rule. According to a new survey by the Motorcycle Industry Council, 74% of riders older than 50 are married. And the percentage of riders over 50 has risen to 25%, a trend that's likely to continue as boomers age. "Before the boomers," says Tom Watson, marketing director at Harley-Davidson, "older people stopped riding, but boomers have redefined...
Although it's true that more wives have been coaxed--or have leaped--onto the back, getting "the" bike remains mostly a male dream, one that's typically realized after the last kid's college tuition bill. "My dream all my life was to own a Harley-Davidson," says Mike Becar, 57, who directs a police-training organization in Meridian, Idaho. When his five kids were grown, he bought one. His wife of 30 years, Rene, 59, found it scary at first, but now she's his partner in speed and power. "When he named his bike 'Sylvia,'" she says...
...bumps by defining a strategy and sticking with it: promote higher-end products and services in cleaner, better-organized stores. Nardelli has a laboratory for these ideas in the Home Depot across the street from his 22nd-floor office. (He often drives in on weekends--sometimes on his Harley-Davidson motorcycle.) Floor displays explain big-ticket items like lawn mowers and washing machines. Instead of paint cans lined up on shelves, a "color-solutions center" showcases Home Depot's color-matching technology...
...metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand for their footwear and apparel," says Mitch Kummentz, senior analyst at D.A. Davidson & Co., an investment bank and research firm based in the Northwest. "Performance products have gained favor among the fashion conscious. Once we get into the Games, this trend should accelerate...