Word: davises
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Dates: during 2000-2009
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Davis says that concern about race played a major role in the entire aesthetic of McCain's ads. The photographs of Obama that the ads used, for instance, which often showed Obama elongated and smiling, were carefully selected, he recalls. "We chose them with only one thing in mind, and...
Nevertheless, the McCain campaign was unable to escape the charge that it was playing the race card. An Associated Press analysis called the campaign's invocations of the once violent 1960s radical Ayers "racially tinged" because they evoked the word terrorist. McCain was also accused of playing on race for...
Still, for Davis, it was an exhilarating if frustrating experience. In addition to the McCain account, his firm oversaw ads for five Senate races, including the hard-fought Elizabeth Dole and John Sununu campaigns. It was a career high point for Davis, who started in advertising at the age of...
By all rights, Fred Davis III should be living in a red state, a place teeming with clapboard churches, cowboy hats and gun racks. Instead, the Oklahoma native has chosen to live in sunny Santa Barbara, Calif., and has located his company, Strategic Perception, in sinful Hollywood. But he's...
After the election ended, he participated in a panel discussion before a crowd of Hollywood bigwigs. He was met with disapproving grumbles when he was introduced as the guy who made McCain's Paris Hilton ad. "It wasn't a good evening really," Davis says. As he was trying to...