Word: davises
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Still, for Davis, it was an exhilarating if frustrating experience. In addition to the McCain account, his firm oversaw ads for five Senate races, including the hard-fought Elizabeth Dole and John Sununu campaigns. It was a career high point for Davis, who started in advertising at the age of...
By all rights, Fred Davis III should be living in a red state, a place teeming with clapboard churches, cowboy hats and gun racks. Instead, the Oklahoma native has chosen to live in sunny Santa Barbara, Calif., and has located his company, Strategic Perception, in sinful Hollywood. But he's...
After the election ended, he participated in a panel discussion before a crowd of Hollywood bigwigs. He was met with disapproving grumbles when he was introduced as the guy who made McCain's Paris Hilton ad. "It wasn't a good evening really," Davis says. As he was trying to...
Even with the limitations on his ads, Davis says he holds no ill feelings toward Obama. He says the McCain campaign's plan, which was largely dependent on tactical attacks on Obama, was working well until the financial meltdown, which began to accelerate in mid-September. "You've got to...
Such kind words for Obama may be surprising coming from the man who oversaw the media campaign to destroy Obama's reputation. But Davis is not the kind of Republican operative who looks on liberals with personal animus. At the end of the day, he still has to live among...