Word: davision
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Davis, a rare blow-dried Republican in liberal Los Angeles, has played this card before. He first made his mark on the national scene by producing a 10-minute movie for 2002 Georgia gubernatorial candidate Sonny Purdue that depicted the sitting governor, Roy Barnes, as "King Roy," a giant rat...
In Illinois last year, Davis produced a six-minute video for Republican Senate candidate Andy McKenna that put Governor Rod Blagojevich's hair on the state capital and most of its inhabitants, making it a symbol of corruption in the state. The ad was called "Hair Today, Gone Tomorrow," and...
Not all of Davis' clients - a roster that includes Iowa Senator Chuck Grassley and Tim James, who is running for Governor in Alabama - request the viral boost he offers. But Davis says Fiorina's corporate-world background in marketing predisposed her to this kind of risk taking. "She loved it...
A day after its posting, YouTube recorded more than 120,000 views of the spot. By contrast, Davis points out, the campaign had released a straight two-minute bio video about Fiorina on Feb. 1. Three days later, it had garnered 611 views on YouTube. "What would the normal chattering...
This is Davis' campaign mantra for a new era of political communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to...