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...price wars have gone nuclear. From Target's $3 coffeemakers to Best Buy's half-price washing machines to Staples's $350 laptops, the theme of this holiday shopping season is, without a doubt, "we sell for less." Even Wal-Mart's commitment to "every day" low prices isn't preventing it from going lower. An online skirmish with Amazon.com that started with $9 hardcover books (books normally sold for three times that amount) has dominoed into other categories, driving down prices on everything from mobile phones to Easy-Bake ovens. The deals are everywhere. (See pictures of expensive things...
...definition televisions, laptops, winter coats and the popular toy Zhu-Zhu pets among the hottest items. "There were bargain-hungry shoppers out there, and retailers really did pull out all the stops for people," says Kathy Grannis, a spokesperson for the National Retail Federation, noting that many of the day's hot item carried the steepest discounts. (See TIME's 2009 holiday gift guide...
...Some of the sales bump is likely resulting from an expansion of the Black Friday sales hours. Many brick-and-mortar retailers opened their doors as early as midnight - rather than the traditional 6 a.m. shotgun start, and some offered their door-crasher deals online even earlier - on Thanksgiving day. "Many retailers took their Black Friday sale items and put them online on Thursday starting just after midnight on Wednesday," says Fiona Dias, executive vice president of strategy and marketing for GSI Commerce, a company that runs about 80 e-commerce websites for retailers and fashion designers. "This...
...sign of this trend: PayPal reported a 25% increase in the dollar volume of sales on Thanksgiving Day from the same day a year ago, according to Amanda Pires, senior director at PayPal. The online pay site is used by consumers to make purchases at online retailers and at its sister site, eBay. (See the best tech gifts...
...Still, Friday had its own energy - early data indicates traffic for the day to both brick-and-mortar retailers and online retail sites...