Word: daylighting
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Still another reason for radio's steadily advancing prosperity is the increase in sales of daylight time (up 500% in five years for CBS). Cereal makers have learned to go after the kiddies around the wash-for-suppertime, soap makers like to catch housewives at the morning laundry or noon dishes. But the fact remains that of the average 65% of their time the networks boast of giving away, by far the greater part is in the daytime. Commercial radio, like many a maiden, looks best after dark...
...best on the simplest points. To illustrate Point Il, "Liberation of our territory from foreign military forces which have invaded it," the artist combined a silhouette map of Spain with a stormy night cloud, set against it a blasted tree gripping Spanish ground with talons, showed bayonets advancing in daylight over a peaceful plowman to drive away Death (see cut}. For Point VIII, "Through agrarian reform to liquidate the old semifeudal aristocratic estates," Artist Renau produced his most effective picture: a smiling, stubble-faced farmer holding a rustic pitchfork, with furrows ribboning behind toward a village and three bulls...
...separated from Palestine by 200 miles of British-mandated Trans- Jordan, British officers foresaw that friendly Bedouins would soon be leading Iraq raiders across the desert into Palestine. Meanwhile, in Palestine itself, twelve Arab terrorists replenished their none-too-full coffers by a new type of coup. In a daylight robbery of a branch Barclays Bank at Nablus, they obtained...
...agin-the-government tang. But General Foods President Colby M. Chester is stanchly anti-New Deal. Last week, when it was announced that Boake Carter would say his last General Foods cheerio August 26, the rumors grew louder. Official reason for failure to renew the contract: The change from Daylight Saving Time would bring the broadcasts to western radios at 4:30 p. m., too early an hour for most listeners, and better time is not available on any nationwide network...
...tears. For half the sufferers, the 15th of August, when ragweed fever begins, is their last sneezeless day till frost. Why the disease always strikes on August 15 is no nasal mystery, but merely another indication of Nature's regularity. As August 15 approaches, the shortening of daylight hours allows the ragweed plant precisely enough sunlight to ripen it on that day. And the number of hours of daylight and darkness for a given date is the same from year to year...