Word: daynard
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Dates: during 1980-1989
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...discount on cigarettes is particularly unfortunate because teenagers and new smokers have been shown to be especially sensitive to price changes. According to Prof. Richard Daynard of the Northeastern University Law School, "By keeping prices 30 to 35 percent below market prices, the military is doing more to encourage young people to take up smoking and continue...
...stressing that outlawing cigarette advertising is aimed at protecting minors. Critics of the tobacco industry scoff at its claims that cigarette ads are designed primarily to get smokers to stick with one brand or try another. "A rather small number of smokers switch," maintains Northeastern University Law Professor Richard Daynard. "The big payoff is in getting people to smoke, and the fresh market is entirely kids." Cigarette advertisers counter that they do not promote directly to a youth market, that they do not use sports or entertainment stars, and that all models in ads must appear...