Word: daynard
(lookup in dictionary)
(lookup stats)
Dates: during 1985-1985
Sort By: most recent first
(reverse)
...stressing that outlawing cigarette advertising is aimed at protecting minors. Critics of the tobacco industry scoff at its claims that cigarette ads are designed primarily to get smokers to stick with one brand or try another. "A rather small number of smokers switch," maintains Northeastern University Law Professor Richard Daynard. "The big payoff is in getting people to smoke, and the fresh market is entirely kids." Cigarette advertisers counter that they do not promote directly to a youth market, that they do not use sports or entertainment stars, and that all models in ads must appear...