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...size. Nobody has independently benchmarked the new house-made 1-gigahertz A4 processor that powers it, but it never once stuttered in the demos, so let's just say it's somewhere between an iPhone and a netbook - toward the netbook end - and more than sufficient unto the day. The iPad is thin: half an inch (1.25 cm) at its thickest. It's light: 1.5 lb. (680 g), half of what a MacBook Air weighs. It runs a scaled-up version of the iPhone operating system we know and love or at least tolerate. To make up for the lack...
...gorgeous spring day when I arrive at the coolest address in the universe: 1 Infinite Loop, Cupertino, Calif., where Apple has been headquartered since 1993. The campus, for such they call it, is enormous yet not big enough to contain Apple's current rate of expansion. An additional site is being designed and built. After stocking up on "I visited the mothership" T-shirts at the company store (we fanboys are pathetic, I readily confess), I am shown around the canteen, lawns and public spaces. It is right to call this a campus, for everyone looks and dresses like...
...with a resignation letter tucked into the back pocket of his jeans. He left with instructions to unleash his talent. The result was the iMac, an all-in-one computer in a white-and-Bondi-blue transparent housing as far removed from the standard beige box of the day as could be imagined. Ive's next major designs would be the iPod and then the iPhone. Apple's transformation from underdog to the biggest beast in the jungle was under way. And look what's iPadding through the undergrowth toward...
...know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings. What Ive and his team understand is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple's success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke. (See a roundup of iPad reviews...
...dealers welcome more new customers every day," says Ken Czubay, Ford's vice president of U.S. sales and service...