Word: daytona
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Dates: during 1990-1999
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...been to Daytona Beach, Fla., recently, you know that the seaside town has a new claim to fame independent of its beach and racetrack. This new attraction, however, is not touted by the Chamber of Commerce or the general public. Its name is John Tanner, and, essentially, it means censorship...
...attend 29 races staged by the National Association of Stock-Car Auto Racing. That is more spectators per event than is averaged by pro football and major league baseball combined. Nearly 40% of audience members are women, up from 25% eight years ago. Televised coverage of this year's Daytona 500, the biggest race of the nine-month circuit, drew a higher rating than the National Basketball Association play-offs...
...million race-car epic Days of Thunder is the widely reported claim that the film left Hollywood preview audiences gaga with delight. In fact, some early responses were so grumbly or apathetic that the producers decided to take the star and his car back to the speedway at Daytona to reshoot the ending. Two more racing shots were added. Such tinkering with big-ticket productions is not so unusual in these days of compulsive market research, but the timing for this one was unusual: the new ending was filmed just three weeks before this Wednesday's opening, making the movie...
...When" campaign. While the firm broadcast 21 beer ads during the past N.C.A.A. final-four series, for example, it also aired 17 "responsible consumption" messages. As students flocked to spring-break sites in recent weeks, the brewers were advertising a "party smart" theme. In its tent at Daytona Beach, Fla., Miller posted signs reading THINK WHEN YOU DRINK...
While brewers and distillers may try to put a sober face on spring break, the rite has become a national symbol of teenage alcohol abuse. Students interviewed in Daytona Beach last week said they planned to drink as much as a case of beer every day. Health experts and worried parents blame overzealous advertisers for such youthful excess. Studies cited by the National Council on Alcoholism show that American children see 100,000 TV commercials for beer before they reach age 18, and usually take their first drink by age twelve...