Word: daytona
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...When" campaign. While the firm broadcast 21 beer ads during the past N.C.A.A. final-four series, for example, it also aired 17 "responsible consumption" messages. As students flocked to spring-break sites in recent weeks, the brewers were advertising a "party smart" theme. In its tent at Daytona Beach, Fla., Miller posted signs reading THINK WHEN YOU DRINK...
While brewers and distillers may try to put a sober face on spring break, the rite has become a national symbol of teenage alcohol abuse. Students interviewed in Daytona Beach last week said they planned to drink as much as a case of beer every day. Health experts and worried parents blame overzealous advertisers for such youthful excess. Studies cited by the National Council on Alcoholism show that American children see 100,000 TV commercials for beer before they reach age 18, and usually take their first drink by age twelve...
Well, forget the traditional Florida hotspots--Miami, Daytona Beach and Ft. Lauderdale--this Spring Break...
...just have to settle for relaxing on the beach all day and hitting the nightspots at night--rough life. Beware, without the crowds of Miami, Daytona Beach and Ft. Lauderdale, Sarasota also lacks the rambuctious college spring break crowd, a big disadvantage if you're looking for a wild release from the rigors of spring semester...
...work often depicts connections, some obvious and others apparent only on close inspection. A photograph in Kyoto, Japan in 1977, for example, illustrates a parallelism between people and animals. It depicts a woman scratching her back as a dog does the same. In a 1975 photograph taken at Daytona Beach, Florida, the connection is not so obvious. Erwitt juxtaposes shapes to create compositions that are not readily apparent as real objects. However, detailed study of the photograph reveals a subtle relationship between the shape of apartment facades and a bird perched upon a street lamp...