Word: daytona
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...highly maneuverable vehicles. General Motors' Pontiac division, which had expected to sell 65,000 of its agile, two-seat Fiero (base sticker price: $8,310) this year, now says sales will top 100,000. Momentum is also building for the $15,500 turbo-powered Chrysler Laser and Dodge Daytona, which have a claimed top speed of 125 m.p.h. In California, one of the strongest sellers is the Chevrolet Camaro Berlinetta, a luxury sports car. Loaded with options such as a sunroof, digital instruments and a cassette player, it sells for about...
...Election Day draws nearer, Reagan will seek the video limelight even more. On the Fourth of July, he will start the Daytona Beach Firecracker 400 stock-car race by telephone from Air Force One. The President's jet is scheduled to land at the airport within camera range of the track, and if all goes smoothly, the onetime sportscaster might even climb into the announcer's booth and call a few laps. Smiles a Reagan campaign official: "That ought to be seen at some point by millions of good, solid, Middle Americans." But that is nothing. Some...
Chrysler (1982 sales: $10 billion). The revived company has jumped from a 7.4% share of the market in 1979 to 10.4% at present. This month it brought out its Chrysler Laser XE ($10,960)-Dodge Daytona sports cars, developed at a cost of $270 million to compete with classy imports like the Toyota Supra and the Mazda RX7. Early next year the company will begin full production of the first U.S.-made minivan. The front-wheel-drive vehicle, developed by Chrysler at a cost of $600 million, will sell for about $9,000, has room for seven passengers and fits...
...model of what might be termed the Burt Reynolds Formula One Vehicle. The sometime bandit is a respectable NASCAR driver in Stroker Ace. That means that the skids and scrapes in which he defies death without losing his good-ole-boy aplomb take place on such premises as the Daytona 500 race track. He is also amiably mystified to find himself drawn to a woman (Loni Anderson) who is as tenacious in defense of her virginity as he is in pursuit of a championship. That, however, completes the list of the film's novelties. As usual, many brawls...
...Daytona's success in selling its visitors to corporate advertisers has not been without its drawbacks. With more and more companies giving away their products, some of the students are getting a little spoiled. "I was giving out shirts and one girl demanded to know if they were 100% cotton," marveled Dallas Dingle, a tour guide from Minnesota. "They're getting used to being coddled." What is more, the field has become somewhat cluttered with marketing messages. "The average student is hit by six breweries," complains Jay Lenstrom of the Miller Brewing Co. "It used to be just...