Word: daytons
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Dates: during 1970-1979
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Helping Hand. In New York last week, Bloomingdale's put the bed on display. Initial reactions were much the same as at Dayton's, a Minneapolis department store; small children appeared from nowhere to bounce on the mattress, adults giggled about the need for Dramamine as they began their tests, and one shopper floated off to sleep while trying it out. Lying on the bed is an uncommonly comfortable experience. Once the initial pitching and rolling dies down, the user feels that he is being held gently in a huge warm hand...
...This year, with volume already past $9,000,000, there are 38 Frederick's of Hollywood outlets, all but three of them owned by Mellinger. The others are franchised. They are not in Newport or Palm Beach or on Fifth Avenue. Instead, the market is in places like Dayton, Omaha, Oklahoma City and Youngstown. The ultimate target, of course, is the TV-numbed husband or the uncertain swain who needs some visual encouragement to remember the woman in his life...
...stripped-down models have a special appeal to the increasing legions of young couples eager to find a home of their own. Denver builders report brisk sales of $15,000 one-family homes. In Dayton, $16,000 three-bedroom models are market leaders. Carrying the trend to its extreme, many builders are successfully bringing out two-bedroom, one-bath houses, which buyers had shunned for years. In Houston, $11,995 buys a two-bedroom home. Pardee Construction Co. sells a two-bedroom model for $16,000 in San Diego. "It's livable," says Vice President Vance Meyer...
...over 402 openings-down from 550 the year before. At the University of Massachusetts this year, 1,000 would-be English teachers applied for eight jobs. One small West Coast college received 750 inquiries about a position in the English department, despite the fact that no opening existed. In Dayton, Texas (pop. 3,000), where the local high school has only 455 students, Principal Kenneth Almond has received job inquiries from 15 Ph.D.s in physics at universities across the country. "And yet," says Almond, "we teach only one elementary physics course to an average bunch of students...
WILLIAM DALZELL Dayton, Ohio...