Word: dazzlers
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...people consider the commercial a dazzler and the use of the Beatles a clear coup. "It's an interesting development," comments Stephen Novick, a production director at Grey Advertising, "and a very, very powerful tool." Others express some doubts. John Doig, a creative director at Manhattan's Ogilvy & Mather, remembers the days of anti-Viet Nam demonstrations with "bloody police truncheons coming down and Revolution playing in the background. What that song is saying is a damned sight more important than flogging running shoes." "Music is replete with the meaning of the time," reflects Marshall Blonsky, a professor of semiotics...
...every time it passes a new one, to make room. Ordinary stuff is Rooney's beat, with no verbal slickery: how doctors can do a heart bypass but not cure a 101 degrees fever, and why do clothing manufacturers put all those pins in new shirts? There is no dazzler at the end; he just stops talking, smiles and waves. The reader is warmed by the happy illusion that he himself could have said all that stuff. Rooney a celebrity? Come on, he's got lint in his pockets just like everyone else...
...waving aficionados gathered by the tile-roofed, half-a-million-dollar ranch homes in Mission Viejo, 50 miles south of Los Angeles, for one of the Games' few admission-free events. After the thrill of Carpenter-Phinney's performance, the crowd was treated to another last-meter dazzler by Alexi Grewal, 23, of Aspen, Colo. The 6-ft. 2-in., 150-lb. Grewal almost missed the Games: he was suspended by the U.S. Cycling Federation three weeks ago when a doping test revealed the presence of an illegal substance, phenylethylamine, an amphetamine-like stimulant. But the U.S. Olympic...
...screen as on the sound track. Directors scrape and scramble to pack in the imagery, like so many soda jerks trying to push a quart of French vanilla into a pint container. "The problem is compression," says Julian Temple, who has made some 60 videos, including a current dazzler of the Rolling Stones' Undercover of the Night. "You have to layer each shot with a lot of meaning. When you see a video the first time you should get the overall idea. When you see it again, you should get a little more, and a little more again...
NASA's nighttime dazzler, while useful practice for future shuttle service, is required by the mission's major objective: putting into orbit a giant communications and weather satellite for India. The $45 million instrument will be spun away from the Challenger on the second day of the flight. To site it correctly, the shuttle has to be placed in a different orbit from its seven predecessors, one that can be achieved only through a night launch. And because of the rigid rules of orbital mechanics, only a night landing is possible. Otherwise, the spaceship would have to circle...