Word: de
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Dates: during 1920-1929
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From Paris, last week, came reports of feverish activity around the Place Vendôme and, particularly, along that brief but important, severe but incredibly expensive street known as the Rue de la Paix. Crowds milled about sternly-guarded doorways; ultra-fashionable women sought admission as to the most coveted box at the Opera; Parisian celebrities entered with an air of triumph, emerged with subdued cries...
...Parisian, even to the accustomed tourist, the mêlée in the Rue de la Paix was not unfamiliar. Similar scenes had been observable just a year ago, and again last February. As every true follower of fashion knows, there are two months in the year when the couturiers open their magnificent salons to the view of a favored few, display their latest triumphs of design, reveal what the well-dressed woman will wear for the next six months...
...from London in the middle of the last century, found himself the man of the hour in the attempt of the Empress Eugénie to restore the magnificence of the First Empire. Eugénie became the patron of the young Englishman. To his shop in the Rue de la Paix came not only Eugénie herself but Charlotte of Mexico, Maria Pia of Portugal, Elizabeth of Austria. Only two reverses came to Founder Worth. Victoria of England would have none of him. And Eugénie, expecting the Prince Imperial, declined to swathe herself in Persian robes...
...Jean Philippe Worth succeeded his father in 1895, carried on the aristocratic traditions of the House. He still comes to the Rue de la Paix to serve the most exalted personages, but his two nephews, Jacques and Jean Charles, have active control of the business, the one as business manager, the other as head designer. The House of Worth remains the arbiter of the most elegant fashions. There go the women of upper French society for their robes de grande soirée. There goes the prospective bride for her wedding gown...
...De Mille. Selling his own cinema interests, Cecil Blount De Mille, producer (Ten Commandments, King of Kings), merged his spectacular talents with the studios of his rival, Metro-Goldwyn-Mayer...