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...always had a strong tradition of individualism - "I'm going to make it on my own" - and self-reliance, and that's one of the most special, precious things about America. But you've also had a running thread of community that Alexis de Tocqueville wrote about, and voluntary associations and organizations. And that's been just as important in creating the bonds of trust and the community infrastructure that means kids are growing up healthy and Little Leagues have coaches, and churches and synagogues and mosques, religious institutions are out in the community and not just focused inward...
...Well, in fact, speaking of de Tocqueville, there was that Putnam study from a few years ago about bowling alone. I remember somebody rebutted that by saying, people aren't bowling alone, they're playing soccer in groups - you're not looking at the right kind of examples...
...They are like roads," De La Rosa says proudly. "And look around, the customers are using them. We've already gotten feedback about the wider, more breathable aisles. Our shoppers love them...
...some quick consumables to get in and out of Walmart. "Under Project Impact, Walmart is providing more of a full supermarket experience within its walls," says Feldman. "The biggest complaint against them has always been that it takes a long time to get through everything. This definitely improves efficiency." De La Rosa also points out the party-supply section. Favors, wedding decorations, cards and scrapbooks are all in one area. "In the past, these products would be in three different places," he says...
...although Walmart won't admit to targeting specific competitors - "We're just listening to what our customers want," De La Rosa says - it's clear that, under Project Impact, Walmart will make major plays in winnable categories. The pharmacy, for example, has been pulled into the middle of the store, and its $4-prescriptions program has generated healthy buzz. With Circuit City out of business, the electronics section has been beefed up. Walmart is also expanding its presence in crafts. Sales at Michael's Stores, the country's largest specialty arts-and-crafts retailers, have sagged, and Walmart sees...