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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...committed to user-created media is to ignore the entire first wave of Jobs' reinvention of Apple: the iPod may have turned Apple into a Wall Street icon, but it was the iMac and the whole iLife digital-hub positioning that brought the company back from the dead. During the iPad keynote, four of the most impressive (and in-depth) demos were content-creation apps: Brushes and the iWork trio. There is no doubt in my mind that some rendition of iLife will launch within a year on the iPad platform, most likely exactly one year from now, within...
While climate legislation isn't dead by any means - it still has powerful supporters on Capitol Hill, including Republican Senator Lindsey Graham - it faces an uphill battle in an election year. As a defense of last resort, the Environmental Protection Agency has the authority to regulate carbon emissions directly, but that logistically sticky tack is one Obama has repeatedly said he'd rather not use. "There's increasing concern that if we don't get it together in the U.S., we will lose the clean-energy markets and jobs and growth that come with [a carbon cap]," says David Doniger...
...When you drop [the pen] vertically, the whole pen is the mass that comes to a dead stop,” he said. “When you drop it on a 45 degree angle, the collision is much less noisy, because part of the pen’s translational energy is converted to rotational energy...
Conversations with some of the children revealed a pervasive nihilism and a feeling that forebode an inevitable early death, whether it be in the form of a physical death on the streets, or a death of identity that occurs when one enters the justice system and effectively becomes dead to society...