Word: deal
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...clothing manufacturer Wearwolf Group announced last week that it had licensed Harvard's recently trademarked phrase "Harvard Yard" for 10 years in a deal made through Collegiate Licensing Company, which represents the University and helped broker the arrangement, according to Collegiate Licensing Senior Vice President of Marketing Kit Walsh. Walsh did not disclose the deal's financial details, though he said that, as with other Harvard licensing agreements, the University will be paid in royalties...
...According to Longbrake, the "Harvard Yard" clothing deal "has been in the works for a while—over the last several years." Wolf said that he had been in dialogue with Harvard about the line for about a year and a half...
...clothing deal has amused many bloggers since it was first reported by the trade publication Women's Wear Daily. Celebrity gossip blogger Perez Hilton asked: "why???" The IvyGate blog quipped: "You know Harvard's broke when they start competing with Hollister." And Jimmy Fallon chimed in on late-night television: “Harvard University is launching a new clothing line called Harvard Yard....Of course the clothes are really hard to get into, unless your father wears them first.’’ Even the Chronicle of Higher Education couldn't resist, and published a blog post...
...Students said that they have mixed feelings about the clothing deal...
...Stilz '11 is a member of Harvard's men's polo team, and is playing the sport this summer in his home state of Kentucky. He said that he sees two sides to the clothing deal, some of which mirror challenges the polo team has faced. "I think it's going to be bad for Harvard's image," he said. "We already have an image that all of our students are aristocratic, preppy bastards, frankly. So as an undergraduate student I'm kind of taken aback a little bit that that's going to be happening, and I almost want...