Word: dealer
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Dates: during 1990-1999
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...features they wanted at a price they could afford. Then last January, Phillip, a postman and after-hours computer enthusiast, discovered a referral service called Auto-By-Tel on the Internet. He typed in what he was looking for at 11 one night and got a call from a dealer the next morning. "They talked price on the phone, and two days later, we picked up our Suburban," says Julia, a writer and registered nurse. Cost: $28,000, which was $4,000 below the previous best price for the eight-seat behemoth. Adds Julia: "I'll never...
...once arduous task of buying or leasing a vehicle into a relative breeze. Browsing the Internet is just one of the new ways of kicking the tires that are giving consumers more bargaining power in a business famous for high-pressure salesmanship. Reason? Online shoppers can get information that dealers once kept to themselves--for instance, what the dealer paid for that beauty he wants to sell to you. Consumers are also riding the buying clout of warehouse clubs like Sam's and PriceCostco, which now arrange sales and leases. In response, old-line dealers are creating auto superstores, where...
...this profusion is easily divided into two main groups. One consists of hundreds, if not thousands, of pages on the World Wide Web, the multimedia portion of the Internet, that are loaded with facts and figures about every conceivable car or truck. Want to know how much a dealer pays for that 1996 Honda Accord you've been eyeing? Or what kind of gasoline mileage it gets? Just log onto Edmund Publications http:www.enews.com/magazines/edmunds) which gives the invoice price of an LX sedan with standard features and antilock brakes as $17,531, in contrast to/ a manufacturer's suggested...
...this is merely the tip of the growing online world. For example, Dealernet http://www.dealernet.com/) developed by Martin Rood, a former dealer in Lynwood, Washington, offers 100 different Websites; they range from museums of classic autos to home pages for dealers who pay a one-time $14,000 fee to join up. Not to be outdone, General Motors launched a site last month http://www.gm.com/ that lets shoppers take the wheel of four virtual models and go for a virtual spin...
This lunch-hour version of car shopping has been catching on fast. Nine of the largest U.S. auto dealers formed a chain of superstores called Driver's Mart last month to woo back customers from outsiders like CarMax. In Madison, Wisconsin, dealer Jon Lancaster recently opened an outlet called CarAmerica, which he hopes will be the first in a chain of similar stores. "Fun, fun, fun," is how Madison police officer Susan Carnell describes her 90-minute visit to CarAmerica. Carnell drove off in a 1994 Nissan Pathfinder truck, whose $19,950 price was more than $2,000 below...