Word: dealer
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...overhaul of Saturn by adding a new sedan, a new crossover and a new hybrid. Saturn sales, however, have fallen by more than 40% during the first two months of 2009, and appear to have tumbled again during March. "Everyone is hurting, but Saturn is hurting more," says one dealer. (Read TIME's 1985 article about Saturn's debut...
...course, many Saturn employees and dealers hope for more than a sales boost. They want a white knight. "I've felt for more than a year that GM could not support the Saturn brand the way it should be supported," says Jay Cimino, a Saturn dealer who operates five Saturn Dealerships around Denver and Colorado Springs. "If we were spun off to the right people, it would be great," he adds...
...critics have argued for years that the company had too many brands and the return on the investment was negligible. However, Saturn did succeed in proving car dealerships could have friendly customer relations and a good reputation for customer service. Because of that, Cimino says, the Saturn dealer network could serve as ready made platform for an ambitious Chinese, European or Indian company...
...compelling. Most new vehicle buyers now probably fall into two groups. The first are people whose vehicles are so old or badly damaged that they need a new car. The other group is people who want a new car, can afford a new car, and will walk into a dealer and buy one any day they please. By not refurbishing a Ford and making money in the process, the No.2 U.S. car company risks having some of its owners buy a Toyota (TM) when the time comes. But, a Ford owner who wants his Ford made "good...
...modest investment. A car owner who has a vehicle that was made in 2005 with 80,000 miles on it can probably be made nearly new. It can certainly by rebuilt so that it is at the level that a "certified pre-owned" car is. Most of the auto dealers take low mileage trade-ins and, after a few modest repairs, sell them as nearly new. They even carry a warranty. A car dealer with skilled mechanics and parts from the original manufacturer can take a four- or five-year-old car and transform it into one that operates like...