Word: dealerships
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...this fiscal year, and Nissan projects net income to hit a record $4.2 billion. Renault's finances are considered solid, and Ghosn wants to expand logistics and parts-sharing deals between the automakers in Europe, South America and possibly China. Just don't expect LeCars at your Nissan dealership soon. --By Daren Fonda
...door lock broke. Then a spring popped out of a seat. By the time she had put 50,000 miles on her Jetta, it already felt sluggish, says Jones, 28. And what especially disturbed her were the grim faces of fellow VW owners whom she encountered at her dealership. "The majority of them weren't there for basic service" of their cars, she says, "but because of some defect...
...Jetta owner from Corona, California. Jones was lured to the Jetta (known as the Bora in Europe) by its stylish looks and solid road handling - easily worth the $18,900 sticker price. But a few months after bringing her new sedan home in 2000, she returned it to the dealership because of a fluid leak. Then a door lock broke. Then a spring popped out of the driver's seat. With 80,000 km on it, her Jetta started to feel sluggish, says Jones, 28. But what especially disturbed her were the grim faces of other VW owners that...
...came after nearly two decades of slack sales that led it to consider pulling out of North America. What turbocharged sales was the New Beetle, launched in 1998; baby boomers with fond (if pot-hazed) memories of Microbuses and Beetles gravitated to the car, or at least to the dealership, where they saw Jettas and Passats that appealed to their more practical side. Teenage boys and young men turned the Golf gti into a hit on the "tuner" scene. And the New Beetle and Jetta found an adoring audience in young college-educated women. From selling just 49,000 cars...
...don’t believe me, look at the signs. Literally. Just last week, I saw a billboard advertising “Jesus: Coming Soon,” planted directly next to a used car dealership in a moment of marketing genius. It was practical product placement, to be sure. If Jesus were coming to Atlanta, he’d have to buy a car first to navigate the sprawl and preach to the suburban masses...