Word: dealerships
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Jerry Lewis' character owns a carnivalesque Cadillac dealership. It's been a while since Lewis last hammed it up in a French film, but he obviously still thinks his behavior appropriate and funny. He even gets to call his new bride, Minnie (Paulina Porizkova), his "polish cupcake." The cast cannot muffle their laughs. They practically wink at the camera to show they are having a good time...
...long ago, selling American cars in Japan was downright quixotic. The U.S. vehicles were known for lousy quality, high prices and crummy service. But no longer. Hisashi Honma, a 22-year-old salesman at a Ford dealership near Tokyo, can't get enough Mustangs, Tauruses and Mondeos for all the customers who want to buy them. One ordered a European-made Ford Mondeo wagon last month, even though he will have to wait three months for delivery. In May, Ford imported 2,500 of its muscular new Mustangs; they sold out in two months...
...pressure of U.S.-Japan trade talks, even without any sanctions being imposed, has helped open the door. Merely the threat of them has persuaded the Japanese to simplify the costly car-inspection procedures for importers and ease the industry's grip on the dealership system. Too much pushing on this front, however, could spoil a good thing. Unresolved trade talks help keep the Japanese concessions coming and the yen strong because the largest source of its trade surplus with the U.S. remains untouched. That is one reason U.S. Trade Representative Mickey Kantor did not impose broad sanctions when Washington...
...noticed a dearth of bargains at your local car dealership lately -- no more rebates or zero-pecent financing -- congratulations. With the economy strong and consumers eager to spend, automakers have been able to ignore the kinds of promotions that had been cutting into the bottom line. The result: healthy profits. On Tuesday, Chrsyler Corp., the nation's third largest car manufacturer, reported third quarter profits of $651 million, a 54% gain from '93. Analysts expect similarly bouyant results in the coming days when General Motors and Ford report their own third quarter performances. Such positive showings, of course...
Even Tom Gill of Columbus has had moments of doubt. During the first three months of his new, nice-guy dispensation this spring, his Oldsmobile dealership's sales dropped nearly 50%, largely, he believes, because his competitors were shiftily using the old, illusory tactics -- lowballing him -- to undercut his prices. "It got real frustrating," he says. "For me to tell a customer I'm not coming down in price was like steering a ship in reverse. It was hard." Then, unexpectedly, Gill had the best May and June in the five-year history of his operation. Customers came back...